Accenture Song, the world’s largest tech-powered creative group, is using NVIDIA's Omniverse platform to generate highest fidelity Defender vehicles from computer-aided design data for marketing purposes. Coupled with the NVIDIA Edify-powered generative AI microservice, Accenture Song is enabling the creation of cinematic 3D environments via conversational prompts. The result is a fully immersive 3D scene, harmonizing realistic, generated environments with a digital twin of the Defender vehicle.

The rapid evolution of AI and XR devices is ushering in a new generation of immersive experiences, where 3D data is consumed via both 2D and 3D interfaces. Accenture Song uses NVIDIA Omniverse and AI microservices across its industry portfolio, including automotive.

David Droga, CEO, Accenture Song, said: “Defender embodies the spirit of adventure and that is also true to our mission of reinventing creativity and design through pioneering technologies. This ambition and energy are shared between Accenture Song and Defender, and we’re incredibly excited about the future of experiences we’re pioneering in collaboration with NVIDIA.”