Nike: Dream Arena
Womens’ World Cup Immersive Mobile Experience

Building on the success of our Boston Marathon AR partnership, Nike asked us to make the Women’s World Cup their most augmented retail experience ever.

At their flagship store in Sydney, we created ”The Dream Arena” – a fully immersive AR ‘portal’ experience that leveraged one-of-a- kind interactions. A complex, AI-driven selfie experience put fans faces into AR murals with a single tap. And users could sign up for membership inside the AR space to get special Nike Football swag.

We also created one of a kind augmented POS to celebrate the launch of the Phantom Luna. The work was celebrated by Nike execs as being their ‘most connected’ retail experience.