AiR Van an XR Experience in a custom Nike van that enabled marathon watchers to interact with various experiences and Nike product amidst the excitement of the marathon in the heart of Boston.  It included a Kipchoge Trophy Room, a Retail Space and a Marathon Selfie experience.

The execution included Generative AI responsive design, membership sign up interactions,  time sensitive retail “Drops” and exclusive merchandise transformed into 3D for AR shopping.