Signal: Gamified Brushing App “Little Brush Big Brush”

Early adoption of good habits makes a child’s transition into adolescence as well as adulthood a seamless one. Regular brushing of teeth is one such habit that eventually leads to avoidance of huge dental care expenses in the future. In a bid to promote this healthy habit, we created an Gaming experience for mobile. Little Brush Big Brush.

In partnership with Media Monks, we made use of Spark AR as well as the Messenger app to create a 21-day brushing adventure featuring different collectible characters. By engaging children in an interactive platform that made brushing fun, the innovative tool promoted concrete habit-building tendencies. The 21 collectible characters made it possible for the kids to stick with Signal’s innovative platform for a period often described as the scientific minimum for permanent habit building.