Universal: Gamified Loyalty

A New Category of Entertainment Experiences

We built an integrated ecosystem of data, technology, experiences, and digital products powers a new category of entertainment experiences for Universal. 

Universal Worlds

Universal Worlds provides players with a collection of rich virtual destinations and immersive experiences inhabited by groups of fans and their favorite IPs. Delivered right to your favourite gaming console.

Park Passport

Mobile experience that adds a deeper level of engagement to the park experience for guests and allows them to do more with the characters and stories they love through quests and rewards.

A gateway to everyday moments of entertainment that are curated for the fan and gamified with incentives to reward their fandom and keep them coming back to the Universal ecosystem.

Data & Technology Platform

Foundational cross-experience and cross-NBCU capabilities and data.