With an 8-episode docuseries about Serena Williams coming out in a few months, ESPN wanted to find an innovative way to engage with fans and create excitement around the series.

They asked the Accenture  ESPN Edge Innovation Lab + Accenture Song New Realities to help create an AR experience that  would allow fans to step virtually into Serena’s world.

The result was a one-of-a-kind web AR portal experienced that used sound, video and design combined with a cutting-edge 3D environment to inspire fans and tease the feature content. The team brought together cinematic 3D techniques and complex 8th wall interaction design to set a new standard for mobile immersion experiences.