The "Meta Coachellaverse" was a collaboration between Meta and Coachella that created an immersive, augmented reality (AR) virtual experience, allowing fans worldwide to experience the festival digitally.

It featured custom Instagram AR filters, virtual experiences, and, in 2023, expanded to include a dedicated Coachella Island in Fortnite.More than a dozen brilliant Spark creators embarked on the ambitious mission of bringing the Coachellaverse to life. Each creator took on the challenge of conceptualizing, designing, and building an AR effect for Instagram, utilizing the advanced capabilities of Spark AR Studio. Although each AR effect was a unique experience in itself, they all united to allow fans to engage with a playful array of characters, objects, textures and sounds within the Coachellaverse.