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Broadcast & Web Design Package “MAKING PRESENCE THE BRAND” https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772365995930-5GUMP8K78JN46WVTBA6E/Website+greeting.png Work - CREATIVE LEADERSHIP APPROACH & IMPACT 1. Make unfamiliar experiences feel safe and intuitive 2. Design for repeat use, not one-time attention 3. Build emotional connection before feature complexity 4. Use technology to support human relationships, not replace them DESIGN PRINCIPALS Creativity as behavior change, not decoration Participation over passive viewing Humor, Humanity and accessibility as tools for adoption Making complex products feel simple and welcoming IMPACT Led creative + brand engagement work for products used by billions of users Introduced new consumer technologies to mainstream audiences Built multidisciplinary teams across product, marketing, and design Won and led multi-million-dollar global brand engagements https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1751894708472-ZLSXUNUS65GFSS9DC3MF/image-asset.jpeg Work - Trollback+Co // BBC First Broadcast & Web Design Package “PREMIUM DRAMA, MADE DISTINCT” https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1774958846094-J56AN10K4E3XTBKJ75ZJ/Screen+Shot+2017-07-10+at+1.06.10+AM.png Work - Trollback+Co. // The United Nations // The Global Goals, Design Systems https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1630419659145-PSPTMCMNNI3OLPT1E2Y5/image-asset.png Work - Creating the AR Multiverse with Spark AR Cannes Round-up of the best FB/IG + Global Brands AR projects, alphas and experiments of 2021 https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1774880028773-3Y128BKS8NXGIOEI25AG/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1749126858818-L4QFNNKQUGW1BFRG2QHP/image-asset.png Work - ACCENTURE SONG // JLR NVIDIA // AI-Powered Production Tool https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1774880561572-ODTN5287GFI1RBHSKINQ/image-asset.png Work - ACCENTURE SONG // JLR NVIDIA // AI-Powered Production Tool https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1701776220906-EEN287KKW4DFOFZVSL3A/image-asset.jpeg Work - META // Project Orion // Design and Interface Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1774880784580-K78G97ILQSSO6HS5F21F/image-asset.png Work https://static1.squarespace.com/static/5909138b37c581454e283248/595ff015f7e0ab2e0e880725/656f051162f6bf76c685cbca/1773335078649/ Work - Meta: Project Orion The world's most advanced AR experience in a glasses form factor Nearly a decade in the making, groundbreaking innovations from Meta redefine what is possible for AI, AR and the next generation of computing – introducing Orion. At Meta, we continually strive to break down the barriers between the digital world and the real world. While not available to the public, the breakthroughs from this internal product are rapidly ushering in the next generation of computing and a paradigm shift in how we communicate with one another. The culmination of effort from thousands of passionate individuals, countless hours of research and development, and extensive challenges overcome – Orion pushes the limits of what it means to connect to each other and to the world around us. Connect like never before Staying connected to what matters most is now easier than ever. Video call friends and family in the room beside you. Hands-free glasses mean no arm strain to hold up a device while giving you the freedom to move around. Quickly view and respond to messages without breaking your flow. Elevate every day with wearable multimodal AI Orion is positioned to revolutionise the industry with a personalised AI assistant that adapts to the always changing needs of your life. Want to try a new dinner recipe but not sure what to make? Meta AI on Orion can understand the ingredients in your pantry and provide recommendations. It can walk you step by step through the recipe while giving measurement and heat setting recommendations along the way – while keeping your hands free to cook and prepare. REVOLUTIONARY TECH IN A FAMILIAR FORM FACTOR An AR wearable you'll actually want to wear Our mission was clear, yet challenging: to create practical, wide-display AR glasses that people genuinely want to wear. This is one of the most significant breakthroughs in this product – from the start, we leveraged human-centred design principles to craft the most advanced AR glasses in a remarkably slim form factor. By utilising unique materials such as a lightweight magnesium frame, innovative thermal management techniques, and miniaturisation of sensors and cameras, we've built a device that seamlessly integrates into everyday life while pushing the AR wearables industry forwards. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735505417098-0PLW7PXUG90JAO7LMFER/image-asset.png Work - Accenture Song // ESPN // Serena Williams Immersive App https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735320143001-M8D21YT7OM2GVIMQCG91/image-asset.png Work - ESPN With the highly anticipated launch of the intimate Serena Williams documentary, ESPN wanted to find an innovative way to engage with fans and create excitement around the series. They asked the Accenture ESPN Edge Innovation Lab + Accenture Song New Realities to help create an AR experience that would allow fans to step virtually into Serena’s world. The result was a one-of-a-kind web AR portal experienced that used sound, video and design combined with a cutting-edge 3D environment to inspire fans and tease the feature content. The team brought together cinematic 3D techniques and complex 8th wall interaction design to set a new standard for mobile immersion experiences. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1774880151937-1LORH0D4604LP6N58BGA/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772372341141-RWN6RA0ZVDE5D2F8LDWK/image-asset.png Work CV Head of Creative connecting brand, product, and human behavior. Lead creative strategy for consumer and retail brands, shaping campaigns and digital experiences that move people from first-time use to repeat participation. Partner closely with product, growth, and analytics teams to translate real user needs into clear, motivating creative direction. Help brands evolve from one-off launches to ongoing, service-led engagement models grounded in trust, belonging, and utility. Introduced AI-assisted workflows to increase speed and quality of iteration while protecting craft. Won new business by defining brand platforms and engagement strategies (COS, Nike, Aramco, Universal). https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772288252115-87CDRE9LCD0RY825XLGY/image-asset.png Work - Song AI Dashboard // VIDEO https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772287609826-DDW0EVFIRS2EWKAPN81G/image-asset.png Work - Accenture Song // Song AI Dashboard // UI / UX Design “MAKING AI USEFUL TO MARKETING PROFESSIONALS” Most AI tools fail at adoption: unclear entry points, low trust, and messy workflows. We designed a guided “workbench” experience that makes AI feel structured, safe, and immediately actionable—combining clear task flows with the flexibility of conversation. Result: teams moved from experimenting to using AI as a repeatable habit. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735312293588-FXE7YHSI5UGUVZJL4ZSC/image-asset.png Work - Virtual Destinations App // VIDEO https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772287382705-5BQNM8RCOL0ARKHBUZHJ/image-asset.png Work - Accenture Song // Universal Parks // Virtual Destinations App “TURNING FANS INTO RETURNING PARTICIPANTS” Entertainment engagement is often fragmented across parks, games, and content. We designed a mobile-first fan passport that connects play, rewards, and identity across worlds—so fandom becomes an ongoing experience, not a one-off moment. Loyalty becomes participation, and participation creates return behavior. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772389568473-GZ8ANDTLPGZEIUTGVDSA/image-asset.png Work - ACCENTURE SONG // Nike // Women's World Cup Mobile Experience “TURNING FANS INTO MEMBERS” Sports moments create identity; retail often stays transactional. We designed a friction-light mobile “portal” experience that made the flagship feel like something you join—interactive, shareable, and built for in-store speed. Membership became the next step of participation, not a separate ask. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772302290873-318PNWUBNTO6H1XFSXOY/image-asset.png Work - ACCENTURE SONG // Nike // Boston Marathon Mobile Experience “TURNING A LIVE EVENT INTO A PERSONAL STORY” In high-motion event environments, complex experiences get ignored. We designed an XR experience built for real street behavior—short loops, clear prompts, high social payoff—so fans could join in instantly. Participation came first; conversion and membership followed naturally. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735508699756-PHQWIOL3KEL0TO3X0LYB/Screenshot+2024-12-29+at+21.39.50.png Work - Boston Marathon Mobile Experience // VIDEO https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735308766244-GSFYUIA6BG5QSSA0US2J/image-asset.png Work The “Coachellaverse” is a long-form narrative developed by the Innovation Team + Meta Reality Labs at Coachella that will serve as their hub for use of innovative technology for the coming years of the festival. Their team is heavily invested in the development of NFT, AR, and even VR technology. While the innovation team produces across many platforms – it was primarily the Spark work that formed the complete narrative to introduce Coachella fans to the “Coachellaverse”. Through our series of effects, a story was told of famous Coachella Art Installation Characters being lost around the globe and ultimately finding their way through space and time to arrive back at Coachella, a reference to the festival returning after a two-year hiatus due to the pandemic. To connect this narrative, we worked with the Coachella team to establish the visual language and the starting assets that our creators used to build their vision. The result is Spark leaving the establishing mark on a strong, multi-year music and art narrative. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772372554076-4OZW1B4CKRM8FNTLW4GM/image-asset.png Work Global Creative Lead focused on making new behaviors feel natural at massive scale. Led creative and experience strategy for consumer AI and immersive features across Meta platforms, translating complex capabilities into clear, approachable value for everyday users. Partnered with product, growth, and communications teams to shape onboarding, storytelling, and launch programs that increased adoption and repeat engagement. Built and managed distributed creative teams, and helped brands create participatory experiences that strengthened connection rather than passive attention. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1557240822275-U9J7M2RXI0XKBBXUFO5R/Screen+Shot+2019-05-07+at+3.53.14+PM.png Work - META // Unilever // Signal - "Little Brush Big Brush" Mobile Game https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1773331688848-IL97N4E9RK738WL43NX5/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1588681956670-HPHDWDBVIPD5HBR1QWSU/image-asset.jpeg Work - META // adidas // LDN Flagship Mobile Experience “MAKING RETAIL FEEL LIKE PARTICIPATION” Flagships can be impressive but passive. We designed mobile AR moments that were easy to discover, quick to use, and built to share—so the store became something people could do, not just browse. The result: more interaction, more sharing, more lived brand. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1737102730081-CEEMTSKUOBV21B109YYZ/image-asset.png Work - NEXT24: Creativity and AI Watch the full panel here: https://nextconf.eu/2024/09/reimagining-creativity-how-ai-challenges-and-inspires-creative-minds/ https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1637693899022-HKR86KMU03BJH8MF4A0H/image-asset.png Work - META // Cannes Lions // Guerrilla Logo Hack Mobile Experience “CREATING A CULTURAL MOMENT OUT OF A LOGO” At Cannes, most activations blur into the noise. We created a lightweight mobile AR experience designed for instant participation—fast access, obvious use, high share value. The principle: don’t get louder; get easier to join, and the audience will do the distribution. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1701776220906-EEN287KKW4DFOFZVSL3A/image-asset.jpeg Work - Project Aria: The Meta XR Glasses I worked on the team developing test projects and real-world use cases for the first viable ‘always on’ AR glasses. Pretty cool. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1701776633524-V2W00WHMEY9QHUQZGM4L/meta-wide-650-4f7d3926bb124fbcbd10f14dfc8ad478.jpg Work - Project Malibu: The Meta Watch I worked on the the team to help develop interfaces and initial app experiences for the Meta Watch, which I’m hoping you’ll someday get to see. It was not just another smart watch, but part of the Aria “Connected Wearables” suite, and designed to complete the augmented body. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1707757880895-FJRBQV78SWC8YIGCPH78/image.jpg Work - Nike AiR Van https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1737059950163-AFIYQD0SXGK28NFAU7GS/image-asset.png Work - META // Tate Britain // Virtual Wing Powered by Spark AR “MAKING FINE ART FEEL PERSONAL” Museums can feel intimidating; signage doesn’t always create connection. We partnered with Tate to create lightweight AR experiences that invited people to look longer and relate personally—without distracting from the work. Interaction shifted visitors from viewing to participating. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735560180047-YIAMOVSPPAC5VIJ2ODBV/image-asset.png Work - META // adidas // "hometeam" mobile campaign “COMMUNITY DRIVES CONSISTENCY” Fitness motivation is fragile. Without a team, coach, or shared environment, most people abandon routines quickly. During lockdowns this became even more pronounced — exercise lost its social reinforcement. The Idea Recreate the feeling of belonging to a team even when you are physically alone. Instead of tracking workouts, the platform focused on encouragement, accountability, and shared participation. Motivation would come from people, not metrics. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1562330909070-1V0G3T7CRTEP1O1JPERH/05-19suppcover4col_b.jpg Work - META // Vogue // The "Non Issue" Mobile Experience “DESIGNING AGE VISIBILITY AS A HIGH TECH EXPERIENCE” Representation matters more when it’s felt, not just stated. For Vogue’s first AR-powered issue—created by and starring women over 50—we helped translate editorial intent into an interactive layer that audiences could engage with and share. The story moved from page to participation. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772301887265-KZHZHQY536U56PFF0O22/image-asset.png Work - META // Instagram // Digital Collectibles & Tokenised Groups “MAKING A NEW BEHAVIOR FEEL SAFE” Digital ownership is confusing for mainstream users. We designed and tested early Instagram collectible flows—onboarding, posting, attribution, and clarity—so sharing felt as natural as any post. Key learning: adoption is driven by trust signals and social comfort, not technical capability. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735502580303-L4BC10N7BAU5K0UJW7R2/image-asset.png Work - META // Coachella // Mobile Experience “TURNING FESTIVAL MYTHOLOGY INTO A SHARED STORY” Digital festival extensions often feel like novelty. We turned Coachella’s Coachellaverse into a coherent narrative across Spark AR experiences—so fans could participate through a shared storyline, not disconnected effects. When the story holds, engagement lasts beyond the weekend. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1722363203133-5ZS13M59QOU6YIIHDG7I/image.jpg Work - AiR AiR Van an XR Experience in a custom Nike van that enabled marathon watchers to interact with various experiences and Nike product amidst the excitement of the marathon in the heart of Boston. It included a Kipchoge Trophy Room, a Retail Space and a Marathon Selfie experience. The execution included Generative AI responsive design, membership sign up interactions, time sensitive retail “Drops” and exclusive merchandise transformed into 3D for AR shopping. It was the first fully virtual Nike retail experience, built with Niantic web AR technology. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772284844478-567EI8DBJ5P9SPDRXDTJ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1749126732616-5NSJUIJB45OBDOWU21J2/image-asset.png Work - META // Unilever // Clear "PubG Champions" Mobile Gaming “MEETING GEN Z WHERE ATTENTION ACTUALLY IS” Ramadan is media-cluttered, but Gen Z attention lives in social and gaming—especially after iftar. We built a creator-led PUBG Mobile tournament timed to real cultural rhythms. Clear earned attention by showing up inside a moment people already chose. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1735319699091-7074ZWUKH14Q1T2OTKZR/Screen+Shot+2019-05-01+at+12.46.06+PM.png Work - META // SXSW // AR/T Project “CO-CREATING CULTURE, NOT JUST DISPLAYING IT” Tech art can feel gated and performative. We designed a collaboration model pairing HOPE Gallery muralists with Spark AR creators—ideate, build, and launch together—then made it instantly accessible on-site via QR activation. The shift: from viewing to making, with a lasting community outcome. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1556713540422-Z2JR18V900NOQFX6BH41/Screen+Shot+2019-04-17+at+1.54.24+PM.png Work - META // Open Create // Create Against Hate USING ART TO COMBAT HATE AND DISCRIMINATION IN THE WORLD Create Against Hate is an initiative sponsored by OpenCreate to establish a movement within the creative industry that aims to eradicate and make a stance against hate, discrimination, and extremism on our platforms. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1594293036992-O43Y8MJO9009D3SOTZBS/image-asset.jpeg Work - META // Dove // Self-Esteem: COVID-19 Mentorship Alpha “DESIGNING FOR EMOTIONAL SAFETY” Advice doesn’t change behavior when confidence is the barrier. We designed mentorship-driven tools and experiences that made participation feel safe—small steps, reinforcement, and belonging over performance. The result: people didn’t just consume content; they showed up, contributed, and returned. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772373269737-NZXBAQT6XYATT40GDAD7/image-asset.png Work As the first ‘brand’ creative lead at Trollback, I was responsible for winning over a team of world-class designers and programmers to the practice of brand and experience. Led huge, award-winning re-branding and identity projects (Broadcast, Mobile and Interactive) for the United Nations (The Global Goals), BBC Worldwide (BBC Earth, BBC First and BBC Brit), The Weather Channel and Al Jazeera. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1503406985551-85CJ9O9D9K1W3RXFFI2R/Screen+Shot+2017-07-10+at+3.01.24+PM.png Work - Trollback+Co. // The United Nations // Global Goals Manifesto https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1721805205035-NCXKUGU68MYOGGFDFK0B/image.jpg Work - Nike AiR Van https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1499695445414-Y3LME9FCSZRTNGYNQ0FB/Screen+Shot+2017-07-10+at+3.03.14+PM.png Work - Trollback+Co // BBC Earth Broadcast & Web Design Package Presence is everything for BBC Earth. We defined the transformative nature of the programming with the new tag line "Be Here". To further that, it was a given that the design for BBC Earth would revolve around their amazing imagery. To enhance the feeling of a journey, we created circular transitional devices using layers of the immersive footage to transport us to different places. As for colors, we picked up nuances from natural phenomena and light. Add world class dramatic music by Michael Montes and you're done! https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1499694070091-L5Y3W40F31N0RYWE06DF/Screen+Shot+2017-07-10+at+2.37.46+PM.png Work - The Weather Channel Rebrand Montage “DESIGNING TRUST UNDER PRESSURE” Weather is emotional and high-stakes; clarity builds credibility. We redesigned identity and motion across broadcast and digital to reduce cognitive load—strong hierarchy, legibility, calm authority that scales from daily forecasts to severe events. Trust isn’t stated; it’s designed. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1499643339239-GPGQPUJB1P5ZX0VE9S3C/image-asset.jpeg Work - Trollback+Co // Weather Channel // Network & Mobile Redesign https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772372960886-D8TWKD7PSDX6N17OTRUL/image-asset.png Work Founded the first Digital Experience practice inside of the world’s oldest agency, building the business by 50% in the first year and the team from 2 to 26. Built award-winning connected experiences for P&G, Gillette, NFL, National Parks, Coca-Cola, Volvo. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1556713048510-OSZ4KYQ0OIDJKBVW3XHY/Screen+Shot+2017-07-10+at+1.01.00+AM.jpg Work - GREY // UBER // + UN WOMEN While this was a ham-fisted effort on Uber's part to tell a pro-woman version of their story, the women that we spoke to were genuine entrepreneurs and pioneers. The work premiered in front of Hilary and Michelle on World Women's Day at the U.N. Worked with the late great Wyatt Neumann to capture. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1699054694688-E0BFUBOWA7T9QY2D5VKG/image-asset.png Work - Cannes AR Reel 2022 The Knorr augmented pack was especially exciting… with full object recognition launching a beautiful playable game. AR + CPG FTW. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1513271182854-KRNY7IFBPYHBZ26XLMML/Screen+Shot+2017-12-14+at+5.05.54+PM.png Work - GREY // Canon// "Rebel With A Cause" Digital Campaign Canon turned to social influencer Anna Akana, who has over 1.5 million subscribers to her YouTubechannel, for their “Rebel With a Cause” piece around anti-bullying. To celebrate the 10th anniversary of National Bullying Prevention Month, Akana came together with The Groundlings comedy troupe for a workshop for adolescents who have been victims of bullying. Through the three days, and through the video, they showed the teens how to use humor to take their situation and make it their own material. "Our strategy for the Rebel With A Cause program was truly to break from the norm of similar campaigns in the past for camera brands. Shooting a campaign of this size entirely on a Canon EOS Rebel T6i DSLR is typically unheard of, and we wanted to showcase the power of the camera alongside the power of our Rebels,” said Rob Altman, Senior Manager, camera marketing, Canon USA. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1499700061049-0E07CW89RLXFNX0711HD/Screen+Shot+2017-07-10+at+4.20.22+PM.png Work - GREY // Pantene // Gold Series | Celebrating Strong, Beautiful African American Hair Worked with a stellar Grey New York team to strategize the experiential and social launch for one of Pantene's most culturally relevant new product lines- Pantene Gold Series. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1499645092433-LPVFL43RY34XS9YZC8DX/Screen+Shot+2017-07-10+at+1.04.01+AM.png Work - GREY // National Parks Foundation 2016 The National Parks Foundation is an American treasure. But millennials and minorities feel that The National Parks belong to another generation of Americans. To celebrate 100 years of parks we invited a new generation to Find Their Park, and launched "Park Exchange" - a series of futuristic National Park experiences in three of the nation's biggest cities.   https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772374159087-2CYR7RIKEQI90F0DP9SO/image-asset.png Work Built and led a new connected product design practice. Partnered with engineering teams to design and launch Nike+ - the first and most iconic health tracking application in the era of smart phones. This huge success was followed by the design and launch of the first fitness wearable, Nike FuelBand, and associated softwares. Defined interaction models and onboarding experiences for a first-generation hardware/software ecosystem, changing the way we experience digital forever. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772147928867-GZLU1AFRJ9QUZYAC6BRF/image-asset.webp Work - R/GA // Nike // Nike+ Mobile App Design https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1773327956576-YU4XQMZYOVU9Z8C163CE/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772149555408-C6Q8BB0N847HQACWVGXU/image-asset.webp Work - R/GA // Nike // Fuel Band Product and Mobile Design https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1503407870417-I96WJKZKF2DMS240ZFBS/image-asset.jpeg Work - R/GA // Microsoft // Window 8 Times Square Launch To usher in the next generation of Windows—the most powerful Microsoft operating system yet—we put on the biggest event Times Square has seen to demonstrate everything Windows 8 can do. For three days, we took over Times Square, syncing 39 massive digital signs throughout the area. Reps invited people to try it out for themselves at street-side stations, also synced to the digital signs—games, apps, pics, videos, seamlessly shared with all of Times Square. And every night, spectacular digital murals were created. It all added up to a launch as fun and engaging as Windows 8 itself. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1630417954116-6VUJ48ESCZSLBP2HNU7R/image-asset.png Work - Clear PubG Ramadan Gaming Tournament Ramadan is cluttered with ads every year. Every brand is trying to get it’s share of the audience’s attention, the biggest bulk of their budgets going into producing massive campaigns for the month. For older generations, hours of television are consumed, interwoven with long ad blocks, often taking the form of branded content. However, when it comes to Gen Z, most of these efforts are futile, as their audience is nowhere near where their advertising is taking place. Gen Z will be on social media and gaming, missing out on the expensive efforts of brands. CHALLENGE Can a brand effectively reach its audience by taking part in the things they love, and sponsor the events they care about, as opposed to creating massive campaigns that get lost in the clutter? We worked with FB Gaming Partnerships and Solutions Engineering to build a 3-day friendly PUBGm tournament with 40 creators across the region. The tournament was live each night at 10PM local time, just after iftar. RESULTS: 4MM Organic Views 682K Watch Hours across the 3 days 6.6MM Organic Reach for the Event 12.8MM Unique Reach of our Live Recap Show https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1503407764080-M7O5G6PE8TFZCQV6NLWJ/image-asset.jpeg Work - R/GA // Mastercard // Check in to the Ballgame MasterCard Check In to the Ballgame invited people to check in to various Yankee Stadium seats placed throughout New York City. Through Facebook Places, Check in to the Ballgame turned into a game to find the seats. Clues to each location were dropped via social media. Using Facebook, fans checked in to each location for a chance to win tickets to a Yankees game. Winners got the VIP treatment at Yankee Stadium and MasterCard got millions of impressions for their Priceless New York platform. Check In to the Ballgame launched Priceless New York using just the streets of New York, with help from the best seats in the house. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1503407498469-3C957H0MKK3ZP8BFBM6F/image-asset.jpeg Work - R/GA // Mastercard // Food Truck Feast Quarterbacked the social-media driven Mastercard "Priceless Cities" experiences which became blueprints for connected activations. This was some of the first work produced by the experiential offering we started at RGA. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772392063234-JYX033Y4W00C4JYQTXB3/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1737045377825-F82H2TKL9M6PIQJ9F0VV/image-asset.png Work - Cannes Lions 2024 Keynote https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1738315508378-T93WG766CLC0THAPN3EW/image-asset.png Work - Emerging Tech, AI & Bauhaus Principles: A Chat with Volvo Cars' Innovation Leader For the NEXT–Show 2024, I sat down with Timmy Ghiurau, Innovation Leader at Volvo Cars. Timmy shares his journey, insights on the future of mobility, and how Bauhaus principles shape his approach to AI and human-centered innovation. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1737059514008-W0YSWMOBIULT8URD29KS/image-asset.jpeg Work - CES 2024: Keynote and Panel My Keynote and Panel from CES 2024 https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1503408656579-9NVT01SSOEC3TS2ANV0H/Screen+Shot+2017-08-22+at+2.29.58+PM.png Work - Al Jazeera America https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1598441978522-ZPOUOFFWAZ7QKS9BUGUI/image-asset.png Work - adidas #HOMETEAM #Hometeam called on hundreds of adidas influencers benched by COVID-19 - olympic athletes, musicians, directors and designers - and created a rich content ecosystem designed to inform, inspire , educate and finally ignite the adidas global community during the pandemic. It positioned these luminaries as humans - parents, friends and neighbours - who were dealing with the same stresses and fears as all of us.
 Thousands of videos, stories, events, classes and live-streams flowed out over 4 months in 5 markets spreading the message of hope and resilience and re-establishing adidas as a true advocate for their global communities. Phase 1: Creator Series: the full pantheon of adidas creators shared their lockdown creative and fitness inspiration, and asked users to submit their own. Over 500K #Hometeam posts exploded into every market. Phase 2: adidas U: Every passion vertical produced deep-learning modules, episodic content, dance parties across IG. Phase 3: adidas Runners Mentorship beta: @adidasRunners clubs in NY and LA became the 2ns brand partnership to use the new Facebook mentorship platform. The goal was to keep isolated members of these passionate FB groups positive and healthy during lockdown. Phase 4: Hometeam Heroes: a COVID-19 NGO challenge that let participants run, train and meditate to donate efforts to frontline workers through the WHO Covid-Solidarity Response Fund. The program ran from May 29 – June 7 and the million dollar goal was met in the first few days. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1738315632202-Q66PKPZQJ0M0QMBNK9AO/image-asset.jpeg Work - The avatar & the virtual stage: Navigating the new realities of film production | CogX Festival 2023 The avatar & the virtual stage: Navigating the new realities of film production | CogX Festival 2023 https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1772220903507-IR8X3460DSKZ1VK44UAN/image-asset.jpeg Work - Spark AR Instagram Surfaces https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1773335103166-MTX0SWV9WI0GF8AWY5O1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1556713014358-L1EUYJT7IS04IPGONZZN/Screen+Shot+2019-05-01+at+12.46.06+PM.png Work - AR/T at SXSW The Spark AR community and the Austin artist community came together in a brand new collaborative process, each learning from the other and producing something greater than the sum. 1. Ideate Together Austin based HOPE Gallery artists were match-made with Spark AR artists. Sketches and inspiration for the works to be painted and designed were discussed. 2. Build Together Working side by side, HOPE artists painted and AR Artists designed and coded. They adjusted and shared ideas throughout the 3 day installation 3. Enjoy Together Each augmented mural was stickered with QR codes that instructed visitors on how to activate the facebook target AR. The mural will remain as a gift of augmented artwork to the Austin community. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1499645219201-861A5IP6YVEI5JLL7V9R/Screen+Shot+2017-07-10+at+1.06.10+AM.png Work - 'We The People' for The Global Goals Together with the insane design talents of Trollback + Co. I worked with the United Nations to create the language and expression of the next 15 years of Global Goals. A true honor. https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/1556713343536-GC403OHPV1UOGFNZ5T6G/Screen+Shot+2019-04-17+at+1.54.24+PM.png Work - Create Against Hate USING ART TO COMBAT HATE AND DISCRIMINATION IN THE WORLD Create Against Hate is an initiative sponsored by OpenCreate to establish a movement within the creative industry that aims to eradicate and make a stance against hate, discrimination, and extremism on our platforms. https://static1.squarespace.com/static/5909138b37c581454e283248/595ff015f7e0ab2e0e880725/5962bca0501a10d024e7d4f4/1773334739585/ Work https://www.elizabethvalleau.com/water-forte daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456169868489-UIB361MRNY1FU5QNU3NF/MatthiasHeiderich-SpektrumZwei023.jpg Water - 0 Water / October 2015 Photos by Matthias Heiderich. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456169868489-UIB361MRNY1FU5QNU3NF/MatthiasHeiderich-SpektrumZwei023.jpg Water - 0 Water / October 2015 Photos by Matthias Heiderich. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456176389132-5A682ZYD326M4QD1KUVS/MHeiderich-Southbound01-2500x1875.jpg Water - 1 In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. Proin fringilla, est non fermentum cursus, elit nibh hendrerit velit. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456169868072-4BF5IDJ3YEZOZJHNVE21/MHeiderich_ReflexionenZwei-08.jpg Water - 2 Vitae congue neque augue sed odio. Aliquam fermentum, ligula iaculis tristique rhoncus, turpis nisi dignissim lorem, a dictum dolor sapien ac massa. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456169870833-73Z1EZBWC26S36XVR34K/MHeiderich-ReflexionenEins023.jpg Water - 3 Nulla luctus tellus id, ac semper quam cursus. Suspendisse a efficitur libero. Vestibulum et aliquet dui. Donec facilisis dolor vel massa ornare ultricies. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456169786163-K2WULK0RUUN4KOKU5URG/MatthiasHeiderich-SpektrumZwei022.jpg Water - 4 Ut venenatis tincidunt felis, bibendum tincidunt sem tincidunt id. Donec vestibulum massa nec nisl ultrices, maximus fringilla enim finibus. Sed, a porttitor lorem. https://www.elizabethvalleau.com/about daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/0aafac45-25dd-439a-8b75-2390603d3395/hat_headshot.jpg About https://www.elizabethvalleau.com/pagecv daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5909138b37c581454e283248/d0adf8fe-0938-472d-bd15-2e6940f05daa/ELIZABETH_VALLEAU_RESUME2026_DuoLingo.png CV - Make it stand out Whatever it is, the way you tell your story online can make all the difference.